- Hundreds of schools across the UK are taking part in Brake’s Kids Walk on 22 June 2022
- The campaign will raise awareness of safe spaces for children to walk in the communit
- Six children are killed or seriously injured on UK roads every day
- Those who take part can receive free lesson plans, activities and Shaun the Sheep posters.
Brake, the road safety charity, is delighted to announce the return of its road safety campaign Brake’s Kids Walk. On 22 June 2022, thousands of schoolchildren across the UK will take part in a short, supervised walk to promote important road safety messages. Children will walk in pairs in crocodile formation within their community, to emphasise the importance of being able to walk without fear or threat from traffic or pollution.
Children of all ages are at risk of being hurt or killed when walking near roads. On average, six children are killed or seriously injured on roads in Britain every day – that’s equivalent to a whole classroom of children every week.
By signing up to Brake’s Kids Walk, schools and educators can access a free action pack featuring lesson plans, assemblies, activities, and posters, all brightly illustrated and featuring the popular Shaun the Sheep characters by Aardman. As well as teaching children vital road safety skills, Brake’s Kids Walk raises awareness among parents and other adults of the need to protect children on the roads. Posters and demonstration materials highlight what children need to walk safely in their communities, including footpaths, cycle paths, safe places to cross and slow and clean traffic.
Brake will also provide schools with a template manifesto document that they can use to help them ask local or national decision-makers to prioritise safe and healthy journeys for children.
Brake, the road safety charity, has been running walking events for schoolchildren at a national level for more than 15 years. The charity is also behind Road Safety Week – the UK’s biggest road safety campaign each November.
All schools and education communities are invited to sign up to Brake’s Kids Walk 2022 at www.brake.org.uk/kidswalk.
Brake’s Kids Walk 2022 is sponsored by esure.
Scott Williams, head of programme delivery at Brake, said: “It’s every child’s right to be able to walk in their community without fear of traffic and pollution. Throughout the pandemic families have taken to the streets on foot and by bike and we hope these activities will continue as restrictions lift and ordinary road traffic returns. It is vital that children can walk safely in the places where they live. This year we hope to inspire as many children, schools and families as possible through our Brake’s Kids Walk event.”
David McMillan, CEO at esure Group, added: “We are delighted to continue our partnership with Brake’s Kids Walk and to raise awareness of the importance of safer roads and cleaner air for schoolchildren across the UK.”
For further information, imagery or case studies, please contact Jason Wakeford, Head of Campaigns at Brake, on firstname.lastname@example.org.
About Brake, the road safety charity
Brake is a national road safety charity, founded in 1995, that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes safe and healthy road use, road safety education and effective road safety policies through campaigns and projects for communities, schools and in the workplace. Brake delivers the UK’s biggest road safety campaign every November, Road Safety Week. It is a national, government-funded provider of care and support to victims of road crashes and their families through a helpline service and resources.
Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer and can cause insult to families whose lives have been torn apart by needless casualties.
About esure Group
Founded in 2000, esure Group is one of the UK’s leading personal lines insurers. The Group provides motor and home insurance products through the prominent esure and Sheilas’ Wheels brands, and currently has a total of more than 2.4million policyholders. The Group is dedicated to building world-class insurance fundamentals across pricing and underwriting, claims and customer service, underpinned by data and analytics – the DNA of insurance. Looking forward, esure Group is progressing its digital transformation programme to become a world-class digital insurer, focused on the development of a new technology platform, its customer proposition and data assets.